yeah, we got that
My entry for the 2023 Young Ones contest takes Verizon to a new level of visibility as the premier store for electronic accessories. The objective was to tell relatable stories to broad groups by targeting specific pain points in the collective experience. The copy reads like a rant and builds tension that the audience remembers from their own life. It resolves the tension by the simple tagline that reassures customers that Verizon understands them and has what they need.
Integrated campaign
multi-channel marketing
copywriting & messaging
audience Psychographics
Gen Z Radio Spot
The messaging achieves the campaign objective by narrating relatable stories to broad groups by targeting specific pain points in our collective experience. The copy reads like a rant, building narrative and visual tension that the audience associates with memories and experiences from their own lives. It resolves the tension by the simple tagline that reassures customers that Verizon understands them and has what they need when they need it: "you know that thing? yeah that thing. yeah, we got that."
Gamer Radio Spot
My approach encompassed a wide demographic, spanning Gen Z to Boomers, aged 13 to 65, targeting mobile device users who frequently buy electronic accessories. Income levels varied across age groups. To engage this audience, I aimed for a 75-80% reach within the US population of this age range. This included suburbs, small cities, and bustling metropolitan areas. The objective was to establish a brand identity founded on reliability, innovation, and quality, fostering a positive and lasting bond with consumers.
Gramps Radio Spot
My strategy embraced diverse platforms. This included billboards, magazine ads, and social media campaigns on Instagram, YouTube, and TikTok. I also tapped into the tech-savvy market through podcasts. By researching guidelines across social platforms, online streaming, and traditional ad space, I targeted each demographic with precision. By leveraging burgeoning AI platforms like Eleven Labs for audio and CapCut for video, I multiplied my output by creating replicable processes.
