How I created premium packaging for a new product launch that moved $7.5M in its first 2 years at Costco
Jasco's Enbrighten Hex Lights were set to hit Costco shelves in the U.S. and Canada as a first-mover in the modular lighting category. For this campaign to launch successfully, the product needed premium visual positioning, bilingual compliance, and clear differentiation from competitors. I rebuilt the design system for a more discerning club buyer, and adapted back-panel content for Canadian audiences. The club team and I collaborated closely to produce bilingual packaging, instruction manuals, in-store display graphics, working demo, and 3D mockups for sales proposals.
Result: Won $3M in placements in 2025, and $3.5M bid confirmed for 2026.
Result: Won $3M in placements in 2025, and $3.5M bid confirmed for 2026.
PRODUCT LAUNCH CAMPAIGN
RETAIL PACKAGING DESIGN
IN-STORE DEMO & DISPLAY
BRAND ELEVATION
