How I redesigned the shirt given out at baptism events each month at People's Church Sunday services
Church leadership wanted to replace an underwhelming baptism T-shirt that reduced the "Raised To Life" message to a single line of text. Working closely with the team, I expanded the slogan into a bold, wearable visual system. I experimented with oversized typography strong hierarchy, and intentional supporting imagery that communicated transformation with greater energy and clarity. The redesign gave baptism participants a meaningful reminder of their milestone and a shirt they could wear with pride.
VISUAL IDENTITY SYSTEMS
MERCHANDISING DESIGN
BRAND MESSAGING
